For an instant colour and smoother, softer versus bare lips over time look no further than Max Factor’s Colour Elixir Lipstick. Enjoy rich looking colour on smooth lips. The Elixir formula contains a 60 percent blend of skin emollients, conditioners and antioxidants including vitamin E, for a visible transformation in the look and feel of your lips in just 7 days. As you apply the Colour Elixir lipstick, it actively moisturises and smoothes lips.